Who, what is Grim Reaper lures NZ

Grim Reaper lures were designed and developed in Auckland New Zealand back in 1988 and hit the market by storm. Traditionally rigged with a treble hook, these lures caught the imagination of fisho's looking for a new challenge, catching fish of every description in ways not before possible with standard bait fishing techniques. 

With the resurgence of lure fishing we have bought the Grim Reaper lure into the future with improved colors and assist hook rigs. Now boasting uv glow colors and various hook arrangements to suit different species and methods, these lures are again making a splash amongst serious fishermen and women.

We still use the best quality imported Mustad hooks and USA stainless rings but also BKK hooks from Japan, known for their strength and sharpness, making Grim reaper lures extremely versatile and easy to use.

The lures themselves are hand crafted in Matata NZ, from recycled lead, sourced from scrap dealers and Tyre shops. Each lure is hand painted and rigged according to the different ways they can be used, and the type of fish being targeted. 

Please fish responsibly, taking only what you need and releasing unwanted fish carefully to ensure their survival and utilizing the kept fish to their full potential.